1. Advertisements will not be accepted for bottles, infant formula, pacifiers, non-organic baby food, disposable diapers, most pharmaceuticals, cigarettes, household or agricultural chemicals, or any other products that are deemed not to be healthy, or environmentally or socially responsible. Natural Child Magazine supports the World Health Organization's International Code of Marketing of Breastmilk Substitutes.

2. Advertisements must avoid misleading claims and hyperbolic descriptions. The Publisher may, at his discretion, ask that all claims be proven to his satisfaction. 

3. Natural Child Magazine does not publish advertorials. Advertising should in no way suggest that a product or service has the endorsement of Natural Child Magazine or its editorial department. Under no conditions will placement of advertising be contingent upon the publication of an article.  

4. Advertisers are expected to guarantee their products and services. 

5. All advertising orders must include the advertisers registered business name, mailing address and telephone number. All advertising must be prepaid. 

6. Ads from network marketing or multi-level companies will be strictly scrutinized for credibility and legality. Business opportunity ads will only be accepted from companies that do not charge for information about the opportunity and that do not make unrealistic claims about the potential remuneration, selling not being necessary, or products "selling themselves". We will not guarantee exclusivity. The advertiser's website must provide sufficient detail about the product to be sold.

The Publisher reserves the right to interpret these or any other guidelines which may be put in place from time to time, and to refuse any ad that is deemed not to follow them. For clarification or further information, contact Rolf Priesnitz, Publisher at publisher@lifemedia.ca